About the Project

Project Type

Target Audience

Packaging

Design

Adults

Our concept centered on designing Christmas-themed wine packaging for Sula Vineyards, aiming to enhance brand visibility during the holiday season while maintaining product quality. The external box features a sleek, minimalist design with a refined matte vinyl print and a surprise element inside. The Christmas illustrations blend with the wine's flavor profile, and the inside is showcased through carefully crafted paper cuts. The box is secured with magnetic fasteners, creating an elegant and sophisticated closure. This packaging, tailored for special gifting and limited editions, ensures a memorable customer experience.

Packaging Design

Rough Sketches

Style Guide

Aa

ITC Newtext

Bahnschrift

Heading

Body

Bb

ABCDEFGHIJKLMN

OPQRSTUVWXYZ


abcdefghijklmnopqrst

uvwxyz


0123456789?!%&

ABCDEFGHIJKLMN

OPQRSTUVWXYZ


abcdefghijklmnopqrst

uvwxyz


0123456789?!%&

#581B18

#000C0A

#9E7C43

Visual Elements

The exterior of the box features simple line illustrations connected to traditional Christmas elements, complemented by a background color that mirrors the flavor profile of the wine.

Mechanism

Final Outcome

Documentation