About the Project
Project Type
Target Audience
Packaging
Design
Adults
Our concept centered on designing Christmas-themed wine packaging for Sula Vineyards, aiming to enhance brand visibility during the holiday season while maintaining product quality. The external box features a sleek, minimalist design with a refined matte vinyl print and a surprise element inside. The Christmas illustrations blend with the wine's flavor profile, and the inside is showcased through carefully crafted paper cuts. The box is secured with magnetic fasteners, creating an elegant and sophisticated closure. This packaging, tailored for special gifting and limited editions, ensures a memorable customer experience.
Packaging Design
Rough Sketches

Style Guide
Aa
ITC Newtext
Bahnschrift
Heading
Body
Bb
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrst
uvwxyz
0123456789?!%&
ABCDEFGHIJKLMN
OPQRSTUVWXYZ
abcdefghijklmnopqrst
uvwxyz
0123456789?!%&
#581B18
#000C0A
#9E7C43
Visual Elements
The exterior of the box features simple line illustrations connected to traditional Christmas elements, complemented by a background color that mirrors the flavor profile of the wine.

Mechanism

Final Outcome



Documentation



